Signal & Seam
Analysis

Trend selection is not editorial judgment

A statement of method: use search demand and current attention to select topics, but not to determine the argument.

Search trends are good at telling you what people are looking at. They are much worse at telling you what is true, durable, or important.

That does not make them useless. It makes them one input among several.

The method

A good AI-era publication probably needs all four.